The first Apple Premium Reseller store in Cairo is now officially open!

Apple Premium Reseller SWITCH Store has opened on April 21, 2016 – in Cairo Festival City Mall, offering customers the opportunity to learn and experience Apple’s innovative products in a hands-on environment.

The opening event had a huge turnout from Apple fans; and was filled with surprises, savings, and prizes, including iPhones. Yes, six lucky winners walked away with brand new iPhones! Check out the full photo album here: goo.gl/v2yRDk

SWITCH Store is the first Apple Premium Reseller in Cairo, and is operated by Best Buy – the oldest Apple Reseller in Egypt. SWITCH Store – also previously called Best Buy – has been open in the same mall since the mall first opened. Now it has undergone a major facelift; becoming much bigger and better, providing an overall more premium experience to Apple customers.

The store’s hands-on environment provides customers the opportunity to test drive the products and Apple-trained staff are present to offer impartial advice to both consumer and professional customers. The store features an exclusive look-and-feel, and a first-class shopping experience.

At SWITCH Store, trained consultants are available to help customers learn about all the latest products from Apple, including iPhone 6s & iPhone 6s Plus, the most advanced iPhones ever; Apple Watch, which will be available in the near future; iPad Pro, thin. light. epic; iPad Air 2, thin and powerful; iPad mini 4, now with Touch ID; the13-inch MacBook Pro with Retina display with the all-new Force Touch trackpad; the 27-inch iMac with Retina 5K display with a breathtaking 14.7 million pixels; OS X El Capitan, the world’s most advanced desktop operating system.

SWITCH Store also provides the latest Apple-related accessories, including the world-renown Beats line of speakers and headphones. The store also features on-hand technical support for all Apple devices, including maintenance and personal setup. Customers who want to learn more about Apple’s products and other items can now get personal attention from SWITCH’s many dedicated Apple-trained consultants

The opening of this store coincided with the ten-year anniversary of the first Apple Reseller store in Egypt, which was launched in Mohandesin by Best Buy – Switch’s mother company – back in April 2006.

Apple Premium Reseller SWITCH Store is located in Level 3 of Cairo Festival City Mall, and is open everyday from 10 a.m. to 11 p.m.

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