Blue Illusion

    Blue Illusion is a French-inspired brand dedicated to the modern woman’s pursuit of curated personal style.

    Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, Blue Illusion have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

    With an unwavering commitment to quality & individuality, Blue Illusion create fashion-forward classics designed to stand the test of time and help you embrace the Joie de Vivre in every day.

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