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As the world’s leading brand in sunglasses, Ray-Ban users cross most demographics. Ray-Ban users are independent thinking men and women ages 18-49 (focus target age 20-35) who aren’t afraid to be themselves and seek high quality eyewear and functional excellence that is always in style. Whether the target customer is cool, stylish, professional, or technical we have six main collection segments developed to respond to specific consumer needs (Icons, Highstreet, Active Lifestyle, Tech, Craft and Ultra).