Food & Beverage giant Nestlé Egypt and the Middle East’s leading online retailer Souq.com have joint forces to initiate a partnership that will dramatically shift the e-commerce landscape in the Egyptian market, making major Nestlé flagship brands like NESCAFÉ, Cerelac, NIDO and Maggi available for sale nationwide through Souq.com.
This collaboration marks the start of a new food & beverages category on Souq.com for the first time in its history, making Souq the first major online retailer in Egypt to operate in this category with a wide portfolio of products. This is also a critical milestone for Nestlé Egypt which will surely expand their online sales numbers and accelerate company’s plans to grow online sales in the market.
The month of Ramadan is the official kick-off date for the partnership and on the 16th of June both parties commenced the launch of this new category by launching an official Nestlé store on Souq.com.
There’s already an offer on Nescafe at Souq.com check it out here.